Film nerds are constantly talking about the differences between how various film stocks look, perform, and feel. So why isn’t there a place where they can share their results? I decided to design film photographers’ new best friend.

Wireframing - Interactive Prototyping - Usability Testing - User Research

Always wondering what to do with all the free time on your hands? I’m guessing the answer is no, and that’s no different for the 2-person team creating Lucid, a fitness tracker app in need of some new features. Discover how I used a strategic approach to brainstorm and prioritize a high-value set of feature cards for their upcoming development cycle.

User Journey Mapping - Kano Analysis - Rapid Prototyping

With apps like Uber Eats and DoorDash already dominating the delivery market, going against them head on would be a fool’s errand. But with some attentive listening, I was able to find something that these apps were lacking. If you can’t join them, beat them!

Usability Testing - Competitive Analysis - Information Architecture